Kindle Paperwhite Begins Shipping Today. Video Tour

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Kindle Paperwhite Begins Shipping Today.

Kindle Paperwhite and Kindle Paperwhite Wi-Fi + 3G are the most advanced e-readers ever built – featuring higher resolution, 62% more pixels, 25% higher-contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker design.

Kindle Paperwhite 3G is the top of the line Kindle with free 3G wireless – no monthly fees or annual contracts, never pay for or hunt for a Wi-Fi hotspot

Amazon.com, Inc. today announced that the all-new Kindle Paperwhite and Kindle Paperwhite 3G begin shipping today. Kindle Paperwhite is the most advanced e-reader ever constructed with 62% more pixels and 25% higher contrast, a patented built-in front light for reading in all lighting conditions, uncompromised battery life of up to eight weeks, and a thin and light design. Kindle Paperwhite WiFi + 3G is the top of the line e-reader and offers the same new design and features of Kindle Paperwhite, with the unparalleled added convenience of free 3G wireless—never pay for or hunt for a Wi-Fi hotspot. Customers can order now at www.amazon.com/kindlepaperwhite.

“Kindle Paperwhite is the most advanced e-reader ever created and the Kindle we always wanted to build,” said Jay Marine, Vice President, Amazon Kindle. “Pre-orders have far exceeded our expectations and we’re excited to start shipping Kindle Paperwhite to customers today.”

The reviews are in:

“So, do all of these features add up to the best e-reader out there? In a syllable: yep. Amazon was clearly focused on creating the best possible reading experience with the Paperwhite, and it's delivered.” – Engadget

“Amazon’s Kindle Paperwhite is the new king of e-readers.” – NBC News

“Forget Everything Else, This Is the E-Reader You Want.” – Gizmodo

“The Kindle Paperwhite is a reader’s dream…I’m wildly impressed with the simplicity and beauty of this device.” – TechCrunch

“It’s light, eminently pocketable, and presents the best electronic reading experience.” – Wired

“Amazon has brightened the picture for readers with Kindle Paperwhite--quite literally and in more ways than one.” – USA Today

“Amazon has pioneered e-readers in ways that few other companies have or could. The Kindle Paperwhite is the successor to a long line of innovative and daring products that seek to move book reading into the new century — and it's a terrific product.” – The Verge

“With an excellent built-in light and Amazon's best-in-class ebook selection, the Kindle Paperwhite rises to the top of the e-reader pack.” – CNet

“Amazon Kindle Paperwhite is the Best E-Ink Screen You Can Buy” – Mashable

“Industry best e-reader gets better” – Chicago Sun-Times

“For those that want the best possible reading experience across the board the Amazon Kindle Paperwhite is certainly worth your dollar.” – SlashGear

“The Screen Makes It the Best E-Reader Yet” – Time

Kindle Paperwhite comes with new hand-tuned fonts tailored to the high resolution Paperwhite display, an all-new user interface, the new Time to Read feature that helps readers know the amount of time it will take them to finish a chapter or book, X-Ray to explore the “Bones of a Book,” plus all the features customers love about reading on Kindle, including Whispersync, worry-free cloud storage, massive selection of millions of books including over 200,000 exclusive books, and the lowest prices. Prime members also have access to Kindle Owners’ Lending Library, with more than 210,000 books to borrow for free as frequently as a book a month, with no waiting and no due dates, including over 100 current and former New York Times best sellers and all 7 Harry Potter books. Kindle Paperwhite WiFi + 3G offers the same new design and features as Kindle Paperwhite with the added convenience of free 3G. Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot – simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there’s no monthly fees or annual contracts.

Customers can order now at

For high-resolution images, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support and dual-antennas/MIMO for 40% faster throughput than other tablets, enough storage for HD content, and the latest generation processor and graphics engine — and it is available in two display sizes — 7” and 8.9”. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.